About
WiSH Outdoor, this is our wonderland. A slogan, simple and yet comprehensive.
Once upon a time..
Before this story starts, this is not a heroic epos nor a wonderful hymn. This story is the result of unlocking your full potential, seizing your opportunities. Visiting a festival should be an unforgettable experience. No long waiting queues, crappy decorations and dirty toilets for an even dirtier festival price. Too often, people pay way too much money for a festival when it is compared to its absolute quality. There has to be another way, hasn’t there? Yes! People often fail to pursue their dreams, change their future for the better and tend to fall short in the creative aspect of their own life, because they accept their bounded reality too easily.
Nothing is impossible, as long as you have the power to believe and show dedication to your goals. For example, think about Lance Armstrong. From severely sick, fragile man, almost given up by family, to a sevenfold winner of the famous ‘Tour de France’. That is not a miracle, a unique case or plain luck. That is the result of pure dedication to your goal and the power to believe. This beautiful mindset has been the very base layer of WiSH Outdoor, when it was founded in 2006. A small group of students pursued their dreams in a small town in the South of the Netherlands. Goal: organizing a festival, where there is no endless queue for a beer, where there are decent toilets and where people actually feel like they are in a wonderland, a festival terrain as it should be.
As they were regarded by others as plain dreamers, the dream was told to be impossible by more than a few. But they were proven wrong. The road to the 5th anniversary of WiSH Outdoor definitely has had its bumps in the road. It took a lot of dedication, time, money, energy and perseverance. More than once, the dream hung on a thin line, but actually giving up upon a dream is impossible. Five years later, with help of over 300 volunteers and sponsors, WiSH Outdoor is still standing strong, and the local, small town festival, has transformed into a established festival with more than 15.000 visitors. Anything is possible.
And that is exactly what WiSH Outdoor tries to translate to its visitors. Every person has their own hopes and dreams, but also has the talent to make those dreams reality. WiSH Outdoor is the result of a dream that was pursued and has come true: this is our wonderland. A wonderland in which the boundaries between the possible and impossible are sought, and where they are changed. Creating an annual festival, that shows you that (almost) anything is possible, as long as you have the power to believe.
WiSH Outdoor is not just a festival, it is a great experience. A lot of effort is put in the development of the different stages and decorations on the festival terrain. Besides that, WiSH Outdoor tries to minimize the waiting queues and maximize your happiness for a good price. WiSH Outdoor will continuously keep on innovating on all levels, always search for the edge of reality and eventually change the edge. Because, this is our wonderland.
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